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Umekism was a part of a marketing campaign for DJ Umek, a well known musician in Slovenia. The mobile app can be downloaded and used by fans to take photos of the campaign's marketing material (e.g. posters, flyers and T-shirts) - the distinct pattern used on all of them is then replaced with a disruptive message related to current local events. The application won the grand prize at the Slovenian advertising festival SOF in the Mobile and Tablet Apps category.

Technologies used

  • C++
  • Computer vision
  • iOS
  • Android
  • Dropwizard
  • Amazon S3